Hotel guest reviews, good and bad, hold more power than ever before when it comes to booking rates.
Need some help keeping up? Check out our guide to understanding the power of hotel guest reviews. It'll help you move up the hotel food chain.
Again and again, studies have highlighted how properly addressing sales and marketing, reputation, social engagement and a sound revenue strategy translates into sales, while ignoring them cuts into the bottom line. Why, then, does the average independent hotel struggle to dedicate enough time, manpower and budget to these tasks?
In my past life, I wore the hat of general manager at a few boutique hotels. What that really meant was that I was the director of sales, revenue manager, front office...